Our Process


Pre-Production: Our creative team will work with you to determine your advertising goals, target audience and the optimal method or methods for reaching your audience.

Design Development: Creating a concept that conveys your marketing message in the most effective way is what IDI Productions is all about. Our creative team will work with your vision, or develop concepts from scratch, to create an effective production.

The Script: The script and story board provide direction throughout the production process making shooting and editing more efficient.

Graphics: Logos and slogans create an identity and should be consistent with your overall business brand identity, collateral materials and other advertising efforts. IDI Productions offers complete graphic design and development to compliment our video production services.

Talent: Quality talent is imperative in order to bring your commercial's vision to life. The people who represent your company and products create a strong impression on your target audience. IDI Productions casting services ensure that the right people are representing your message.

Shoots: IDI Productions will video tape on location or in studio using high quality digital formats. Shooting will include digital video equipment, lighting instruments, microphones, video monitors, actors, make up artists and various camera mounts. Shoots may also include props, stunts and special effects depending on the script and budget.

The Edit: Editing takes place in one of our in-house editing suites. Your TV production is created by layering video, graphics, voice over, music and special effects to create seamless, professional results.

Delivery: IDI Productions provides master copies of your production ready for broadcast. We can also assist with air-time buys and compression for web or DVD formats.